Ian Berry - Providing Sustainable & Increased Momentum for Strong Businesses Since 1991
Ian Berry - Providing Sustainable & Increased Momentum for Strong Businesses Since 1991

Helping business owners and leaders worldwide
to achieve better business results at less human and business cost, 
since 1991

My final book (in a trilogy) that I'm currently writing, presenting and mentoring about. Learn more and get the first two books with my compliments.

Law of the Farm Leadership aka fully human leadership

The law is tailor-made for success in today's world that is dominated by disruption, distraction and data challenges. Following this law in your own best way is about who you are and what you do when things don't go according to plan, as much as when everything comes together.

I first learned this law as a teenager as I explain in the Grandpa's Story video below. I learned from my Grandfather that relationships with people committed to following proven processes should be cultivated and that relationships with people focused only on outcomes should be avoided.

Key outcomes of applying law of the farm leadership in your own best way

Maximising opportunities through creation of defining moments and memorable experiences alongside noticeable increases in wisdom, meaning and value delivery.

Maximising opportunities is also assisted by eliminating waste and busyness along with minimising risks and costs.

The above translate to better business results at less human and business cost.

Your key problem/challenge

Everyone is busier than ever doing.

Yet corresponding performance improvement as a general rule is insignificant.

Underlying causes

Inadequate regard for being.

Unprecedented technological/digital/Internet of Things advancement and disruption, and the speed of it,
combined with every increasing Government regulation and red tape.

Market domination by technological companies (the big 5 Amazon, Apple, Facebook, Google and Microsoft, yet also zillions of others) meaning ever increasing reality of distraction, disruption and data challenges.

Your Opportunity

Putting Who Before Do in Every Aspect of Your Business in Harmony With Best utilisation of technology.

Read all about Who Before Do here.

Grasping Your Opportunity

The Law of the Farm aka fully human leadership is a process that enables time-out from doing as well as learning while doing, that leads to improved being which translates into better and wiser doing. Below are 7 examples of the law in action in addition to the law itself.

Starting Place Pulse Check

Please click on the cover below to download the pulse check to ascertain where you're at and where you can move to from a big picture perspective.

Peter Taylor - CEO, Townsend Building Services

Peter Taylor

CEO Townsend Building Services

As a mentor to me and my family members who lead and manage our businesses Ian Berry has made a significant difference to our personal and business success including our 570% growth in just under 5 years.

Helping you to apply law of the farm leadership in your own best way - the roles I can play

With gratitude to research in 2004 by Dr. Brent Peterson of Columbia University which showed that pre and post actions provide 76% of learning effectiveness.

My key methodologies

Pre (26% of achieving agreed objectives)
Meticulous research and candid, convivial and compassionate conversations.

Events (24% of achieving agreed objectives)
30, 60 and 90 minute presentations, and/or 1/2 day master-classes, and/or Boardroom briefings.

Post (50% of achieving agreed objectives)
Online check-ins, 1:1 and group mentoring online and in person, after-action-reviews, progress pulse checks, Accountability Accelerators online supported with a wide range of digital resources.

Chris Pike

General Manager – Culture & Community, Surf Coast Shire Council

I’ve had the pleasure of working with Ian for close to two years in one-on-one and group settings. Ian’s unconventional in his approach (refreshing!) but works to a brilliantly simple yet powerful philosophy that centres around our experiences as human beings (shocking I know!!). He’s a purpose and values-driven mentor and team builder who I’d recommend to anyone.

Key philosophies that underpin all of our work together


I’ve learned that what I say is important yet nowhere near as important as what you hear yourself say to yourself, who you become, and what you do next in your quest to be the best version of yourself.


My work with you is based on honesty, trust and mutual respect. We will agree on objectives, how we will recognise and appreciate progress, and the value to you and your business of our working together.

My professional fees are based on agreed value. You will only ever be invoiced one month in advance meaning you also have a monthly exit option.

My aim always is to give you a minimum 10 times return on your investment in my services.

Narelle Mason

Finance Accountant/Enterprise Manager, Ballarat and Queen's Anglican Grammar School

Ian adds value & depth to structure, people development, meetings and conversations. Mentoring sessions are always enlightening and solutions based. For any business that is needing to thrive through change, Ian can offer a range of tools to support this with a humanised approach.

About Me


From 1974 - 1991 I enjoyed a very successful corporate finance career including leading a 100million business unit.


I held Branch, Regional, and State manager roles in three Australian states receiving numerous awards for my leadership, development of people, and results.

Since then I've been a mentor to more than 1000 business leaders, women and men, in over 40 countries.

I've also given more than 2500 presentations. I hold the Certified Speaking Professional (CSP) designation, which places me in the top 7% of all professional speakers worldwide.

I'm a Past National President of the Professional Speakers Association of Australia.

Below is a snapshot of some of the organisations whose leaders I've helped to thrive since 1991

Next Step

Please telephone me on +61 418 807 898 for a no obligation chat about how we can work together to help you to achieve better business results at less human and business cost.

© 2018 Ian Berry. All Rights Reserved Worldwide. Telephone +61 418 807 898