Stirring hearts, shifting thinking
and inspiring leaders to step-up
since 1991

Who Before Do Program

In a nutshell Who Before Do is a bespoke program to enhance fully human leadership (self, performance and change) in your workplace, meaning you're achieving better business results at less personal cost.

Other Key Outcomes

Very quickly you will save time, energy and money (often truckloads).

Over a short time you will:

1) improve value creation and delivery (the essence of business),
2) increase competitive advantage (what every business must have to thrive),
3) increase profitability. It is not uncommon for my clients to become more profitable than you have ever been.

NB By competitive advantage I mean being true to yourself. In my language the only competitor any of us have is the person we looked at the mirror this morning. In a business sense we should be driven by our unique reason for being, not by what other businesses are doing.

Narelle Mason

Finance Accountant/Enterprise Manager, Ballarat and Queen's Anglican Grammar School

Ian adds value & depth to structure, people development, meetings and conversations. Mentoring sessions are always enlightening and solutions based. For any business that is needing to thrive through change, Ian can offer a range of tools to support this with a humanised approach. 

Why Who Before Do?

Read all about the Who Before Do concept here.

To quickly find out about Who Before Do watch the 1 minute and 51 seconds video below.

Should you have the time now watch the just under 13 minutes video below. 

How your program works

Depending on your unique situation your program will involve from 3 to 9 half days with me in person over 3 to 9 months plus scheduled follow-through online via 1:1 and group mentoring and progress review against agreed objectives.

The diagram below overviews content. Please download PDF version by clicking on diagram.

How we will work together

Methodologies we will choose from are presentation or master-class, where a lot of clients begin, workshops, 1:1 and group mentoring, shadowing, observation, auditing and independent performance review, and tapping into the master-mind through candid, convivial and compassionate conversations. 

Very Important

We will work together just 1 month at a time. Each month we will agree on objectives, how progress will be made visible, and the value to you and your business of success. Your investment depends on agreed value. You will only ever be invoiced 1 month in advance. Of course this means you always have a monthly exit option. My aim is always to provide you with a minimum of 10 times return on your investment. Please download my capability snapshot which includes case studies of my work.

In addition you and any member of your team can participate in the monthly online Accountability Accelerator that I host exclusively for clients at two convenient times on the first Monday of every month.

Luke Rieniets 

Senior Business Banking Manager, Bendigo Adelaide Bank Ltd

I engaged Ian Berry to talk to my team and challenge them to bring their very best to the office every single day as we commenced the new financial year.

I recommend Ian as a value-add to any business leader or staff member and feel confident each participant will walk away inspired with a greater understanding of themselves and equipped with additional ideas and techniques of how to achieve their very best performance each and every day.

Should you not be familiar with my work or want a refresher please visit my complimentary resources page and begin wherever you like.

My key philosophies are contained in 3 blog posts:
The 20 foundations of real leadership
Performance Leadership Essentials, and
Change Management is an oxymoron.

You can also participate with my compliments in an online event or in person if you live in my neighbourhood. Details of both these events are here. Check them out and then telephone me on +61 418 807 898 to arrange your complimentary pass.

Joe Adams

Academy for Chief Executives, Group 11 London

Ian Berry spoke at my Academy for Chief Executives Group. He was a very popular speaker with my members, with average marks of 8.8. Ian’s authenticity and ‘no-holds-barred’ approach to leadership was refreshing, inspirational, motivational and had great take away value. As I say, he ‘calls a spade a shovel’, and I highly recommend him to any CEO or Managing Director who wants to positively impact performance within their organisation.

There’s nothing quite like a human being fully alive. 

To witness this remarkable phenomenon we must unleash and enhance our own and other people’s gifts.

I call this the number one role of leadership.
Ian Berry

Peter Merrett

When National Customer Service Manager Asia Pacific Jones Lang LaSalle

Ian is a rare gem. In the ever increasing complexity of today’s modern world, Ian is always there - personally as an incredible supporter, encourager and also as a wonderful navigator of possibility. In addition, Ian has presented for us on a number of occasions at various team events, providing memorable and immediately actionable insights for us to better our personal and business lives.

Here's a small snapshot of the organisations whose leaders I've been privileged to work with since 1991

My reason for being is to inspire, remind and sometimes persuade people to be the remarkable one-of-a-kind human being that each of us is, and to do work that is meaningful for you and highly valuable for others.


Remarkable, Meaningful, Valuable I've learned are a sure-fire way to better business results at less personal cost and leaving the world better than you found it.


Read why we're all remarkable here and here.

Your Next Step

Please telephone me on +61 418 807 898 for an off-the record chat
to explore your who before do program.

Darren Rix

Franchisee Avis Ballarat & Western Victoria, Budget Ballarat & Bendigo

At the start of 2015 it became clear on the road ahead for my business we were facing some serious challenges.

We had just purchased the Budget franchise and were experiencing inconsistent business results, some big rental agency changes, and some poor staff attitudes had crept in.

I had heard Ian speak at a function in 2014 and I had been impressed with the message of his talk that day.

Ian has worked as a mentor to me since. He's also run sessions and worked 1:1 with my staff. ​

We've continue to work with Ian making small shifts in how we conduct our business that make a significant difference to how we work, and to our results.

Getting to know me

From 1974 - 1991 I enjoyed a very successful corporate finance career including leading a 100million business unit.

I held Branch, Regional, and State manager roles in three Australian states receiving numerous awards for my leadership, development of people, and results.

Since then I have been a mentor to more than 1000 business leaders, women and men, in over 40 countries.

My clients see me as a go to person for how humans can lead and thrive in the new world of work that is dominated by digital, data and disruption.

I hold the Certified Speaking Professional (CSP) designation, which puts me in the top 7% of all professional speakers worldwide.

I'm a Past National President of the Professional Speakers Association of Australia.

Since 1991 I have given more than 2500 presentations.

My philosophy is that while what I say is important, it's nowhere near as important as what you hear yourself say to yourself, who you become and what you do next.

The changes I want to see and influence happening (thanks to Seth Godin for the concept) are:

Homes, workplaces and third places where it’s standard practice for people to feel heard, understood and appreciated. Therefore I stand for:

1) People being willing and able to have the candid, convivial and compassionate conversations essential for other people to feel valued, live values and deliver value.

2) Every person having continuous opportunities to be the best version of themselves and to do work that is meaningful for them and highly valuable for others.

3) Leaders inspiring, reminding and persuading others to be and do as above.

Liz Grant

Program Co-ordinator Small Business Smart Business

Ian Berry was excellent emceeing our BPW Geelong International Women’s Day Conference demonstrating great skills in keeping to time and linking all the presentations. He then brought it all together at the end with a standout presentation.

© 2018 Ian Berry. All Rights Reserved Worldwide.